The Thing
A content campaign to connect Pioneer with vinyl DJs in the EMEA market.
A content campaign to connect Pioneer with vinyl DJs in the EMEA market.
The Thought
Hidden Gems was a content series where we challenged 4 famous selectors in London, Amsterdam, Barcelona and Paris to put together a mix exclusively using records which cost less than €5.
Hidden Gems was a content series where we challenged 4 famous selectors in London, Amsterdam, Barcelona and Paris to put together a mix exclusively using records which cost less than €5.
Every record collector has a selection of secret weapons in their arsenal. And more often than not, the records that they connect with most, are the ones they paid the least money for. Plucked from the depths of a bargain bin in their local store or discovered on a late night, bleary eyed, discogs binge - cheap, overlooked pieces of wax that end up being nuggets of dance floor gold.
We brought the concept to life through a series of 4 short films each shot on location as well as 4 exclusive DJ mixes. Each artist took us on a tour of their local city and talked us through how they go about securing their prized pieces of vinyl.
Role: Creative Director, Director, Editor.