The Thing
A 30 second piece of film to run online and in cinemas.
A 30 second piece of film to run online and in cinemas.
The Thought
In Ireland the car is such a part of our lives and culture. Our general lack of public transport means that the car goes far beyond just a mode of transport. It's a sanctuary and safe space that is filled with nostalgia.
Every Mile Of The Way taps into the milestones and moments that each generation experiences on the road. So many automotive ads spend most of their time showing us the outside of the car, but really it’s inside the car where the memories are made. Our 30 second spot is shot from the perspective of inside the car to truly connect with the target audience.
Role: Creative Director
